Built to sell: Local response to a changing market
San Diego County home builders, who downsized and scraped by in 2009, are coming back in the opening weeks of 2010 with more than a dozen new projects that feature smaller and simpler floor plans, lower prices, more use of sustainable “green” technology, and less frills and waste than was common in the oversize “McMansions” of the past decade.
Buyers seem eager see what’s new, judging by the 2,500 people who showed up at Pardee Homes’ 108-home Terramar project, which opened Jan. 16 east of Carmel Valley, and the 11 buyers at the ColRich Group’s 38-unit Solterra, who are in escrow even before the grand opening Feb. 20 in La Costa.
Full story is available on Sign On San Diego
