Home Buyers Increasingly Thinking and Buying Green
Lower energy costs, healthier living and improved indoor and outdoor environments are increasingly demanded by and available to home buyers at all income levels, according to preliminary findings from a survey released by the U.S. Green Building Council (USGBC) and McGraw-Hill Construction.
Families and individual homeowners with the lowest incomes are overwhelmingly satisfied with their green home, more likely to recommend a green home to family and friends, and strongly prefer green homes as a purchasing option. The survey found that 78 percent of homeowners earning less than $50,000 per year say they would be more inclined to purchase a green home.
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