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Professional Photos can Help to Sell your Home


While you may not realize it, the pictures you use to market your home could be holding it back from selling as quickly as it should or for as much money. First impressions are extremely important, especially when you are trying to sell your home. A single bad photograph can instantly turn off a buyer and convince them not to even schedule an appointment to see your home in person. Research has shown that professional photos can increase interest in homes and ultimately result in a higher sales price.

Yes, hiring a professional to photograph your home involves an additional cost. That is a cost that many homeowners may be reluctant to pay in the current economy, but given the number of homes on the market that you must compete with, shelling out the cash for a professional photography service can be a solid investment. In fact, it's possible to recoup several times what you pay for the cost of a professional photo shoot in terms of the amount you get back in the final sales price. Moreover, professional photos can help to sell your home faster.

Proper marketing is absolutely essential today. A staggering 94% of many buyers today use the Internet to search for a home before they ever walk into the office of a real estate agent. If the photos used to market your home online are not of the best quality and do not reflect your home at its best you could lose potential buyers. Today's real estate market is more competitive than ever before. The photos of your home must be able to succinctly demonstrate why it is more appealing than other options.

The key to making the most of a professional photo of your home is to ensure it is ready to be professionally photographed. Before bringing out a photographer, make sure you have thoroughly cleaned, organized and de-cluttered the home. Remember, buyers want to be able to envision themselves living in a home and that is hard to do if it is cluttered with all of your personal objects. It is also a good idea to consider hiring a professional to come and stage your home for the photos shoot. This is another expense, but also one that can pay off handsomely when your home sells faster and for more money. Professional stagers know how to best maximize a home's assets and minimize its flaws; something that is imperative when you are trying to demonstrate the appeal of your home through photos.

It has often been said that a photo is worth a thousand words and it is certainly true when it comes to marketing real estate. The truth of the matter is that you could write the best description in the world about the many assets of your home, but it would never come close to conveying the true beauty of your home in the same way as a good quality photo.

A professional photo will allow you to show your home at its absolute best. If you are not using professional photographs of your home, there is a good chance you are not marketing your home to its full potential and you are probably missing out on buyers as well as leaving money on the table. Through the use of high-quality cameras, lenses and lighting, professional photographers are able to achieve special shots and affects that a simple point and shoot camera would never be able to accomplish. It is precisely these types of shots that can truly make the difference in marketing a home and increasing interest among prospective buyers.

Statistics indicate that only about 15% of all homes for sale are currently being marketed using professional photographs. Taking advantage of this option allows you to set your home apart from others on the market and that can be crucial in a competitive buyer's market. Through the right photographs, it becomes much easier to entice prospective buyers into scheduling an appointment to tour your home in person, which should be one of your primary goals in marketing your home. After all, if you cannot get a buyer in the front door, you cannot get them to make an offer.

If your real estate agent does not already employ the use of a professional photograph, seriously consider hiring one on your own. It is an investment that can be well worth it in the end when you are able to sell your home faster than others in the neighborhood and for more money.


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