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Is your Realtor Doing Enough to Market your Home?

In today's competitive housing market, sellers must make sure they take full advantage of every tool available to them. The market is simply too tight to sit back and wait for the right buyer to walk through the door. It is imperative that home sellers and their realtors take a proactive approach in marketing a home; ensuring it receives the most exposure possible. For sellers whose homes have been sitting on the market for months, it can be a frustrating experience. If you fall into this category, it might be worth it to consider whether your realtor is doing enough to effectively market your home.

In today's market one of the most crucial things a realtor can do to market a home is to take full advantage of Internet exposure. At one time it was enough for the realtor to take the listing, place it on the local Multiple Listing Service (MLS) and perhaps run a few ads in the newspaper. Today, this type of marketing strategy is woefully inadequate. Beyond using the MLS for marketing, a savvy realtor must do everything they can to maximize exposure of a home on the Internet. Any successful real estate firm today will have their own website, with a search function for available properties that prospective buyers can easily navigate. In addition, realtors actively engaged in marketing their listed properties will also often list properties on other sites as well, including Zillow, Trulia, Yahoo Real Estate, etc. According to statistics, at least 80% of all home buyers today begin their search for a home online. If your realtor is not taking full advantage of the marketing potential offered by the Internet, you could be missing out on a large portion of the available pool of buyers.

Going Virtual

Today we live in a world of instant gratification. Consumers have become accustomed to the idea that whatever they want, they can typically get when they want it. The same philosophy applies to real estate. When a buyer is interested in a home they typically do not want to wait to find out more about the property. They want to learn more right that instant. Taking advantage of offering virtual tours helps realtors to satisfy the curiosity of prospective buyers while also whetting their appetite to learn more, when handled correctly. Successful realtors today are using virtual tour services as effective marketing tools. A virtual tour software allows the realtor to upload several pictures of the home and possibly also the exterior and surrounding neighborhood. As a result, buyers are able to take a mini-tour of the home at any time of the day or night and then contact the realtor to find out more and schedule a tour in-person.


Does your realtor have a blog? If not, the competition is likely passing them by. Blogs represent an excellent opportunity for your realtor to connect with prospective buyers, provide information about the local area, talk up the benefits of your neighborhood and even highlight your property. If your realtor isn't currently making use of a blog, it may be a good idea to either ask why not or find a new realtor.

Social Media Marketing

Think social media marketing is just for teens, tweens and young adults? It's not. Social media marketing has become an effective way to market practically everything under the sun, including your home. The advent of smart phones has made it even easier for the busy realtor on the go to update their social sites. A realtor that is actively involved in marketing your home should be taking advantage of the incredible potential offered by social media marketing sites, such as Twitter, Facebook, etc.

Exposure to other Agents

By listing your property on the MLS, realtors from other firms in the local area will be able to know your property is available for sell, but it is important to make sure your realtor is doing much more than this. Unfortunately, some realtors are reluctant to make properties easily available for showings to other realtors because they wish to keep all of the commission in-house. If this is the type of strategy your realtor is following, it could mean that your house remains on the market for far longer than necessary. Make it a point to find out how accessible your realtor is making your home to other agents and if they are encouraging other agents to show the property by arranging agent caravan showings and sending out property updates whenever there is a change in the price or something else related to your property.



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