Is your Realtor Doing Enough to Market your Home?
In today's competitive housing market, sellers must make sure they take
full advantage of every tool available to them. The market is simply too
tight to sit back and wait for the right buyer to walk through the door.
It is imperative that home sellers and their realtors take a proactive
approach in marketing a home; ensuring it receives the most exposure
possible. For sellers whose homes have been sitting on the market for
months, it can be a frustrating experience. If you fall into this
category, it might be worth it to consider whether your realtor is doing
enough to effectively market your home.
In today's market one of the most crucial things a realtor can do to
market a home is to take full advantage of Internet exposure. At one
time it was enough for the realtor to take the listing, place it on the
local Multiple Listing Service (MLS) and perhaps run a few ads in the
newspaper. Today, this type of marketing strategy is woefully
inadequate. Beyond using the MLS for marketing, a savvy realtor must do
everything they can to maximize exposure of a home on the Internet. Any
successful real estate firm today will have their own website, with a
search function for available properties that prospective buyers can
easily navigate. In addition, realtors actively engaged in marketing
their listed properties will also often list properties on other sites
as well, including Zillow, Trulia, Yahoo Real Estate, etc. According to
statistics, at least 80% of all home buyers today begin their search for
a home online. If your realtor is not taking full advantage of the
marketing potential offered by the Internet, you could be missing out on
a large portion of the available pool of buyers.
Today we live in a world of instant gratification. Consumers have become
accustomed to the idea that whatever they want, they can typically get
when they want it. The same philosophy applies to real estate. When a
buyer is interested in a home they typically do not want to wait to find
out more about the property. They want to learn more right that instant.
Taking advantage of offering virtual tours helps realtors to satisfy the
curiosity of prospective buyers while also whetting their appetite to
learn more, when handled correctly. Successful realtors today are using
virtual tour services as effective marketing tools. A virtual tour
software allows the realtor to upload several pictures of the home and
possibly also the exterior and surrounding neighborhood. As a result,
buyers are able to take a mini-tour of the home at any time of the day
or night and then contact the realtor to find out more and schedule a
Does your realtor have a blog? If not, the competition is likely passing
them by. Blogs represent an excellent opportunity for your realtor to
connect with prospective buyers, provide information about the local
area, talk up the benefits of your neighborhood and even highlight your
property. If your realtor isn't currently making use of a blog, it may
be a good idea to either ask why not or find a new realtor.
Social Media Marketing
media marketing is just for teens, tweens and young adults? It's
not. Social media marketing has become an effective way to market practically
everything under the sun, including your home. The advent of smart
phones has made it even easier for the busy realtor on the go to update
their social sites. A realtor that is actively involved in marketing
your home should be taking advantage of the incredible potential offered
by social media marketing sites, such as Twitter, Facebook, etc.
Exposure to other Agents
By listing your property on the MLS, realtors from other firms in the
local area will be able to know your property is available for sell, but
it is important to make sure your realtor is doing much more than this.
Unfortunately, some realtors are reluctant to make properties easily
available for showings to other realtors because they wish to keep all
of the commission in-house. If this is the type of strategy your realtor
is following, it could mean that your house remains on the market for
far longer than necessary. Make it a point to find out how accessible
your realtor is making your home to other agents and if they are
encouraging other agents to show the property by arranging agent caravan
showings and sending out property updates whenever there is a change in
the price or something else related to your property.