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Power Words to Sell Your Home Faster


Just how important is the wording used in advertisements and marketing to sell your home? You might be surprised to discover it's more important than you thought. Researchers studying real estate advertisements and sales data have discovered that phrasing appears to have a definite impact on the sales prices of homes as well as the length of time that homes reside on the market.

If you are looking to sell your home in the near future, it can prove to be quite beneficial to find out exactly how phrasing can impact the sale of your own home.

When you Need to Sell your Home Fast

If you need to make haste in the closing of your home, you may well find that including such words as 'gorgeous' or 'beautiful' in your advertisements and marketing of your home could sell your home some 15% faster than homes without such phrasing. Using such words as 'landscaping' or 'landscaped' in your marketing can speed up the sale of your home even faster; by as much as 20%.

Do you have a home that needs some fixing up? Don't be afraid to advertise that fact. Researchers have discovered that using such phrasing as 'handyman special' can reduce the amount of time your home is on the market by half.

Quite surprisingly, it's interesting to note that some popular phrasing commonly used in real estate advertisements, such as 'must see' really has no effect on the amount of time a home is on the market before it actually sells. In addition, phrasing such as 'motivated seller' or 'must sell' can actually spell trouble for sellers looking to sell their homes quickly. Research indicated that homes which were advertised using these phrases actually sold some 30% slower than homes that did not have such phrasing used in marketing.

According to research, the size of your home can also have some impact on how quickly your home sells. For example, quite interestingly, smaller properties tend to sell faster than larger properties. 'One-bathroom homes' tend to sell faster than 'multi-bathroom homes'. In fact, homes that have at least three bathrooms tend to take twice as long to sell. Likewise, homes with two stories tend to take longer to sell than single story homes. The lesson here is clear. Don't be afraid to play up the size of your home, if it will help you.

So, what is it exactly that results in some words being more successful than others when it comes to selling homes faster and for more money? It could simply be that buyers expect a property to sell for more money and in less time according to what they read in an advertisement. For example, if they read in an advertisement that a home is gorgeous, they quite naturally expect that it will sell for more money. As a result, they are less likely to try and negotiate a lower price and may even be more likely to engage in a bidding war over your home.

When advertising your home it is important to keep in mind; however, that the words you use to describe your property in your marketing and advertisements should be accurate. You won't see much benefit by describing your home as a handyman's special if, in fact, it is actually in quite good condition. Buyers will likely only feel manipulated and quickly mark you and your home off their list.

It's also important to keep in mind that the price of your home should also match the phrasing you utilize in your marketing. In today's market, buyers are looking for a good deal. There are a lot of homes on the market and they quite correctly believe they are in a position to negotiate prices. Therefore, it's important to make sure you let buyers know they have some choice in terms of list prices.

Remember, that your ultimate goal is not to actually draw in a lot of buyers and simply hope that one of them will buy your home but to attract the type of buyers who will be interested in your home. It should also be understood that while some phrasing tends to help sellers sell their homes for higher prices, that doesn't mean that you shouldn't be prepared for some negotiation.

The basic rule of thumb to keep in mind is that while you may be desperate to sell your home, it doesn't behoove you to let that show in your advertisements and marketing. Instead, focus on accurately and honestly describing your property and playing up hot features, such as size and cosmetic appeal.


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