Power Words to Sell Your Home Faster
Just how important is the wording used in advertisements and marketing
to sell your home? You might be surprised to discover it's more
important than you thought. Researchers studying real estate
advertisements and sales data have discovered that phrasing appears to
have a definite impact on the sales prices of homes as well as the
length of time that homes reside on the market.
If you are looking to sell your home in the near future, it can prove to
be quite beneficial to find out exactly how phrasing can impact the sale
of your own home.
When you Need to Sell your Home Fast
If you need to make haste in the closing of your home, you may well find
that including such words as 'gorgeous' or 'beautiful' in your
advertisements and marketing of your home could sell your home some 15%
faster than homes without such phrasing. Using such words as
'landscaping' or 'landscaped' in your marketing can speed up the sale of
your home even faster; by as much as 20%.
Do you have a home that needs some fixing up? Don't be afraid to
advertise that fact. Researchers have discovered that using such
phrasing as 'handyman special' can reduce the amount of time your home
is on the market by half.
Quite surprisingly, it's interesting to note that some popular phrasing
commonly used in real estate advertisements, such as 'must see' really
has no effect on the amount of time a home is on the market before it
actually sells. In addition, phrasing such as 'motivated seller' or
'must sell' can actually spell trouble for sellers looking to sell their
homes quickly. Research indicated that homes which were advertised using
these phrases actually sold some 30% slower than homes that did not have
such phrasing used in marketing.
According to research, the size of your home can also have some impact
on how quickly your home sells. For example, quite interestingly,
smaller properties tend to sell faster than larger properties.
'One-bathroom homes' tend to sell faster than 'multi-bathroom homes'. In
fact, homes that have at least three bathrooms tend to take twice as
long to sell. Likewise, homes with two stories tend to take longer to
sell than single story homes. The lesson here is clear. Don't be afraid
to play up the size of your home, if it will help you.
So, what is it exactly that results in some words being more successful
than others when it comes to selling homes faster and for more money? It
could simply be that buyers expect a property to sell for more money and
in less time according to what they read in an advertisement. For
example, if they read in an advertisement that a home is gorgeous, they
quite naturally expect that it will sell for more money. As a result,
they are less likely to try and negotiate a lower price and may even be
more likely to engage in a bidding war over your home.
When advertising your home it is important to keep in mind; however,
that the words you use to describe your property in your marketing and
advertisements should be accurate. You won't see much benefit by
describing your home as a handyman's special if, in fact, it is actually
in quite good condition. Buyers will likely only feel manipulated and
quickly mark you and your home off their list.
It's also important to keep in mind that the
price of your home should also match the phrasing you utilize in your marketing. In today's
market, buyers are looking for a good deal. There are a lot of homes on
the market and they quite correctly believe they are in a position to
negotiate prices. Therefore, it's important to make sure you let buyers
know they have some choice in terms of list prices.
Remember, that your ultimate goal is not to actually draw in a lot of
buyers and simply hope that one of them will buy your home but to
attract the type of buyers who will be interested in your home. It
should also be understood that while some phrasing tends to help sellers
sell their homes for higher prices, that doesn't mean that you shouldn't
be prepared for some negotiation.
The basic rule of thumb to keep in mind is that while you may be
desperate to sell your home, it doesn't behoove you to let that show in
your advertisements and marketing. Instead, focus on accurately and
honestly describing your property and playing up hot features, such as
size and cosmetic appeal.